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PATTI BASSETT

Digital Director

After almost 15 years as a graphic designer, Patti Bassett made the leap to web applications and interfaces in 2002 and never looked back. She is responsible for Infinity Direct’s interactive and digital communications projects, including web and email marketing, online advertising, social media, analytics and Web-related technologies. Patti collaborates with internal teams to implement a variety of media and programs to deliver the right product for the right situation. Patti graduated from the University of Minnesota-Duluth and has been with Infinity since 1997.

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