Integrated Direct Marketing - Children's Surgery International
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GSA Personnel Descriptions

Title Job Description Prerequisites
Executive Strategist Provides strategic leadership and serves as the key decision maker for government and corporate programs and campaigns. Works with agency to define strategies and execution tactics to maximize impact of each program with a keen eye to maintaining budget requirements. Supervises project team to ensure quality control of all deliverables and on-time competition of contractual and programmatic requirements. Prepares and delivers all required research, data analysis and reporting to agency personnel. Master’s degree and 10+ years executive level management experience with emphasis on marketing and marketing research.
Group Account Director Responsible for managing staff resources and client expectations as well as driving campaign strategy, creative development, and print and project management. Responsible for managing a team of Account Executives and the overall management of multiple marketing programs that include print, email, direct mail and websites for many different clients. Develops strategy and manages execution on all aspects of marketing programs. Plays key role in overall management team for the company. Develops estimates and manages budgets for internal and external work and responsible for overall quality and revenue generation for the Account Executives on the team. Bachelor’s degree and 10+ years related experience.
Account Supervisor Leads the agency and client team through the strategic planning process; initiates in-depth reviews/analyses of client business, while meeting and exceeding their daily, short and long-term objectives. Responsibilities include building and managing ongoing client relationships, working with other account team members, as well as execution teams to deliver upon client requests. Bachelor’s degree and 8+ years related experience.
Senior Account Executive Responsible for working with clients in meeting and exceeding their daily, short- and long-term objectives. Leads campaigns by serving as liaison to internal departments and vendor partners to coordinate/execute all creative and digital production activities and projects. Presents and communicates campaign status and results to client. Supports the creation and delivery of proposals and pricing estimates. Manages estimates and budgets, completing programs within estimated hours and costs. Manages electronic job jackets/billing information. Assists in the monitoring of scope, budgets and schedules and proactively manages client expectations. Participates in the review of creative development, routing changes internally and ensuring accuracy of content. Provides leadership to account executives. Bachelor’s degree and 5+ years related experience.
Account Executive Responsible for working with clients in meeting and exceeding their daily, short- and long-term objectives. Manages campaigns by serving as liaison to internal departments and vendor partners to coordinate/execute all creative and digital production activities and projects. Presents and communicates campaign status and results to client. Supports the creation and delivery of proposals and pricing estimates. Manages estimates and budgets, completing programs within estimated hours and costs. Manages electronic job jackets/billing information. Participates in the review of creative development, routing changes internally and ensuring accuracy of content. Bachelor’s degree and 3+ years related experience.
Account Coordinator Assists the Account Executive in client contact, production coordination and account administration. Monitors and maintains traffic and production. Maintains efficient client records. Assists Account Executive in obtaining client approvals. Responsible as a support person to maintain strong client relationship. Good working knowledge of creative and production functions, including print, letter shop and email and web marketing. Associate’s degree and 2 years of experience in direct marketing and/or print production.
Creative Director Responsible for the management of the total creative function. Supervises all creative, production, traffic and proofing staff. Represents creative department on management committee. Familiar with a variety of the concepts, practices and procedures of direct marketing. Relies on extensive experience and judgment to plan and accomplish goals. Leads the building of the creative concepts and designs for our clients’ advertising, marketing collateral materials and direct marketing campaigns. Provides creative leadership on key projects and develops creative strategies in a team environment. Responsible for the quality and effectiveness of all marketing programs. Bachelor’s degree plus 8-10 years related experience in advertising, digital/interactive and direct marketing.
Art Director Responsible for development of product branding and visually communicating the product or service in a manner that will appeal to the target audience under time and space constraints. Familiar with a variety of the concepts, practices and procedures of direct marketing, email and web development. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected. Bachelor’s degree plus 5+ years related experience.
Production Specialist Uses computer graphic systems to produce graphic designs and copy layouts. Familiar with a variety of the concepts, practices and procedures of print, direct mail, email and web development. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. A wide degree of creativity and latitude is expected. Associate’s degree or its equivalent and at least 2 years of experience in the field or in a related area.
Traffic Manager Responsible for creating an efficient workflow to ensure projects are high quality and delivered on time by coordinating work assignments and completing ongoing status checks. Needs a thorough understanding of agency process and terminology and the ability to identify the need for freelance help and coordinate with outside resources. Strives to understand the functions of all departments and how to appropriately interact with them. Displays appropriate sense of urgency, prioritization and tenacity relating to documents being distributed to various teams on a timely basis. Bachelor’s degree and 3+ years of marketing traffic coordinator or related position.
Director of Analytics Leads the data team delivering marketing insights and strategic guidance at an executive level. Provides strategic guidance for staff on the development of robust database hosting solutions as well as data collection, integration, enhancement, hygiene, visualization, management and security services. Responsible for translating client data into customer insights for clients. Bachelor’s degree and 15+ years related experience. Master’s degree preferred.
Manager of Analytics Helps our clients develop new methodologies and frameworks to refine existing data and analytic capabilities as well as manage, oversee and execute its day-to-day data and analytics projects. Plays a vital role by working with the team to help develop and support direct marketing targeting strategies for clients. Responsibilities also include developing and implementing analytical tools to identify marketing opportunities, solving complex data analysis problems, and integrating new channels and systems into a marketing framework. Bachelor’s degree and 10+ years related experience. Master’s degree preferred
Database Developer Provides advanced processing, analytical and database leadership to account team in planning and executing direct marketing and digital campaigns that drive increased ROI for our clients and leverage marketing information to help develop and support targeting strategies. Provides actionable customer analysis, customer targeting and test plans, data processing and formatting, program performance measurements, campaign analysis, segmentation, data mining, trending and forecasting. Bachelor’s degree and 7+ years related experience in direct/database marketing analytics.
Data Analyst Provides basic data processing, analytical and database support to account team in planning and executing direct marketing and digital campaigns. Provides customer analysis, targeting, data processing and formatting, program performance measurements, campaign analysis, segmentation and data mining. Bachelor’s degree and 3+ years related experience in direct/database marketing analytics.
Digital Director Manages the company’s internal team of e-producers and outside vendor support for web, email and server-based issues on a per-project basis. Oversees the agency’s digital capabilities, which include website/microsite design and development, search engine optimization and search engine marketing, email marketing, mobile marketing, social media marketing, web-to-print and digital asset management, PURL personalized marketing, and direct-to-social marketing. Digital Director is detail-oriented, organized and able to multi-task several projects at once. Must possess good communication skills, teamwork, attention to detail and proven ability to manage various clients and vendors. Bachelor’s degree and 10+ years experience. Previous experience in similar position is vital. Expertise required in HTML, web-creation apps, email deployment software, Windows Small Business server, SQL and Storefront. Knowledge of related supporting languages and programming is important.
Lead Developer Oversees the backend development of digital marketing projects, including websites, microsites, online portals, landing pages and web applications. Also responsible for development of client websites and email marketing, helping clients effectively reach their customers with innovative web applications, user-friendly portals and robust reporting. Leads execution of the agency’s digital capabilities, which includes website/microsite design and development, search engine optimization and search engine marketing, email marketing, mobile marketing, social media marketing, web-to-print and digital asset management, PURL personalized marketing and direct-to-social marketing. Bachelor’s degree and 8+ years related experience.
Front-End Developer Oversees the front-end development of digital marketing projects, including websites, microsites, online portals, landing pages and web applications. Also responsible for development of client websites and email marketing, helping clients effectively reach their customers with innovative web applications, user-friendly portals and robust reporting. Leads execution of the agency’s digital capabilities, which includes website/microsite design and development, search engine optimization and search engine marketing, email marketing, mobile marketing, social media marketing, web-to-print and digital asset management, PURL personalized marketing and direct-to-social marketing. Bachelor’s degree and 6+ years related experience.
Digital Project Manager Guides digital projects from initial client meeting through launch. Requires excellent communication and collaboration skills for working with internal and external teams. Responsible for all aspects of digital projects, including proposals, statements of work and requirements documents. Also responsible for preparing budgets and timelines and managing quality control and testing processes. Coordinates reporting and analytics. Bachelor’s degree and 6+ years related experience.
Digital Designer Responsible for the development of product and client branding and visually communicating the product or service in a manner that will appeal to the target audience in the digital space (websites, email, mobile, social) under time and space constraints. Familiar with a variety of the concepts, practices and procedures of direct marketing, email and web development. Relies on extensive experience and judgment to plan and accomplish goals. May lead and direct the work of others. A wide degree of creativity and latitude. Bachelor’s degree and 5+ years related experience.
Email Production Specialist Responsible for managing email campaigns for clients and for creating engagement-driven client communications, coding HTML emails, creating and reviewing deliverability tests, monitoring deliverability and tracking email campaign metrics. Responsible for staying current with all rules and regulations and monitoring trends such as mobile optimization and adhering to proven best practices. Bachelor’s degree and 4+ years related experience.
Copywriter Responsible for brainstorming, creating and transforming ideas into words for direct mail, email, websites, articles and advertisements. Works with art directors and other internal teams to develop compelling copy that resonates with our clients’ customers. Responsible for telling and selling client stories by becoming a subject-matter expert and developing bright and clear messages that best represent our clients’ brands. Expected to have good working knowledge of sound grammar, punctuation and editing. Bachelor’s degree and 2+ years related experience.
Proofreader Proofreads, reviews and edits materials for accurate use of grammar and content. Corrects any grammatical, typographical or compositional errors in original copy. Has knowledge of standard concepts, practices and procedures within a print and digital marketing environment. Relies on experience and judgment to plan and accomplish goals. Prioritizes workload to ensure deadlines are met. Responsible for proofreading client-supplied materials and client-submitted changes. Provides suggestions for copy changes to improve clarity. Writes promotional copy for specific projects. Associate’s degree and 2-4 years related experience.
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