Updated design and improved SEO drive industry leader’s web presence
Range Systems, a leading provider of innovative training and operations of military and law enforcement personnel, as well as the recreational shooting enthusiast, operated two websites which each targeted different customer segments. Range Systems needed a site redesign of the older, e-commerce site to reflect their brand, improve desktop and mobile experience and SEO optimization.
Infinity Direct was called to help redesign the Range Systems e-commerce site to help alleviate customer confusion and aid in the future merger of the sites. While the two sites have different audiences, there is crossover between the two sites. The new design would need to be mobile optimized and operate within the Magento platform. After performing a complete site audit, ID designed a new site as well as providing copy writing, technical SEO and image sourcing and editing.
Range Systems new e-commerce site now fits the overall brand of the company with an increase in SEO performance.