Infinity Direct started with a lunchtime conversation in a Subway sandwich shop. Shortly thereafter, in 1991, Infinity Direct was launched in the basement of Tom Harding's Minneapolis home. The digs weren't fancy and neither was his business philosophy: Take care of the customer. David Greenblat and Shawn Harding soon joined him, building on Infinity Direct's client-centric philosophy. The rest, as they say, is history.