At Infinity Direct, we believe in being transparent about how we collect, manage and use data. This policy provides general information about cookies and the specifics on how, why and when Infinity Direct uses cookies and what their intended purposes are.
Cookies are small text files that are stored on your computer or mobile device when you visit www.infinitydirect.com and associated landing pages on pages.infinitydirect.com. Cookies allow websites to save all sorts of useful information, which helps websites improve your online experience. They are unique to your account or your browser.
Websites mainly use cookies to:
Cookies can also be used for online behavioral targeted advertising, such as showing advertisements relevant to something that the user has searched for in the past.
The web server supplying a web page can store a cookie on the user's computer or mobile device. An external web server that manages files that are included or referenced in a web page is also able to store cookies. All of these cookies are called HTTP header cookies. Another way of storing cookies is through JavaScript code contained or referenced in a web page.
Each time a user requests a new web page, the web server can receive the values of the cookies that it had previously set and return the page with content relating to these values. Similarly, JavaScript code is able to read a cookie belonging to its domain and perform an action accordingly.
When dealing with cookies, there are three high levels of categories:
The lifetime expectancy deals with when a cookie is set to expire. The party-origin classification concerns the domain and party responsible for placing a cookie in a user's browser.
The combination of the cookie lifetime and party-origin types are then used to further classify the cookie, which in turn dictates whether consent is required from the user who is visiting the website.
Session Cookies – These are temporary cookies that are only stored while browsing the site and are deleted after you navigate away from the site or close your browser.
Persistent Cookies – These are longer-term cookies that are stored on your computer even after you navigate away from the site or close your browser. The length of time that these are stored varies depending on their expiration times.
Domain/Party Origin
First-party cookies – These cookies are set by the website domain that you're visiting. Only the website that sets these cookies can read them.
Third-party cookies – These are set by someone other than the owner of the website you are visiting. Embedded or shared content from other websites typically fall into this category. This can happen when a web page references a file, such a JavaScript file, located outside its domain.
You can decide whether to accept cookies. One way you can do this is through your Internet web browser settings. Most browsers allow some control of most cookies through their settings. Please note that if you use your browser settings to modify or block all cookies, you may not be able to access parts of Infinity Direct's website or landing pages and your user experience will be severely degraded.
The following websites provide information on how to adjust the cookie settings on some popular browsers:
Targeted advertising: You may visit AdChoices (http://www.aboutads.info/choices/) to receive information on the collection and use of information about your online activities for online behavioral advertising as well as to learn how to opt out of data used for such advertising by Digital Advertising Alliance (DAA) participating companies. Canadian users may visit https://youradchoices.ca. European visitors may utilize http://youronlinechoices.com to learn about online behavioral advertising by European Interactive Digital Advertising Alliance (EDAA) member companies.
Another resource for learning about online behavioral advertising and ways to opt out is the Network Advertising Initiatives (NAI) opt-out tool at https://www.networkadvertising.org/choices. This allows visitors to opt out from the use of information of online activities by NAI member companies.
Some browsers give individuals the ability to communicate that they wish not to be tracked while browsing on the Internet. California law requires that we disclose to users how we treat “Do Not Track” requests. The Internet industry has not yet agreed on a definition of what “Do Not Track” means, how compliance with “Do Not Track” would be measured or evaluated, or a common approach to responding to a “Do Not Track” signal. Due to the lack of guidance, we have not yet developed features that would recognize or respond to browser-initiated “Do Not Track” signals in response to California law.
Infinity Direct uses cookies and similar technologies like single-pixel GIFs and web beacons. We use both session-based and persistent cookies on our website powered by the SharpSpring marketing automation platform. In addition, we use third-party cookies, like those provided by Google Analytics.
Some cookies are associated with your account and personal information (such as your email address or account ID) in order to remember that you are logged in. Other cookies are not tied to your account but are unique to you and allow us to carry out analytics and customization, among other similar things.
Cookies can be used to recognize you when you visit our website, remember your preferences and give you a personalized experience that's consistent with your settings. Cookies also make your interactions faster and more secure.
When tracking scripts are implemented by Infinity Direct, these scripts generate tracking cookies which are classified as third-party advertising cookies, and the responsibility of disclosing and obtaining consent for these cookies (if applicable) belongs to Infinity Direct.
Infinity Direct's landing pages, powered by the SharpSpring marketing automation platform, sets and uses cookies for tracking purposes. These cookies are considered first-party cookies.
