Targeting high-potential prospects with multi-touch campaign drives sales
Polaris enlisted Infinity Direct to develop a marketing program that would build awareness and increase sales of their Off Road Vehicle (ORV) among farmers and ranchers in California, Iowa, Illinois, Missouri, Tennessee and Texas.
Infinity Direct used consumer data to identify high-potential prospects. Through data insights, ID built a targeted multichannel marketing campaign using direct mail that drove prospects to a personalized landing page. The direct mail and website worked together to increase participation in customer surveys, gather consumer data and drive vehicle sales.
The campaign was an overwhelming success. When compared to the holdout group, the results showed a 102% higher sales conversion for the prospects that received the multichannel campaign.