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Polaris Ranger Diesel

Targeting high-potential prospects with multi-touch campaign drives sales.

Polaris

Challenge

Polaris enlisted Infinity Direct to develop a marketing program that would build awareness and increase sales of their Off Road Vehicle (ORV) among farmers and ranchers in California, Iowa, Illinois, Missouri, Tennessee and Texas.

Solution

Identify high-potential prospects through data insights and target them with a multi-touch marketing campaign. Design direct mail and landing page that worked together to increase participation in customer survey, gather consumer data and drive vehicle sales.

Polaris Results

Additional Work

Direct Mail

Polaris Direct Mail

Digital

Polaris Digital
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